Crypto wallet provider Ledger has partnered with leading consumer electronics and software appliances retailer Best Buy (NYSE: BBY) to bring Ledger wallets to millions of users.
According to a deal recently signed between the top crypto hardware devices maker and the retail store provider, customers now have access to same-day pickup of the Ledger Nano X and Ledger Nano S wallets at all of Best Buys’ locations – including 900 stores across the United States.
For new investors looking to get their first Bitcoin hardware wallet, the companies will provide interactive displays at select Best Buy locations where customers will learn about the various types of cryptocurrency wallets.
Buyers will also benefit from guidance on hardware wallet activation, Ledger said in a blog post.
Why Ledger + Best Buy is big news
Well, it’s the case of ‘not your keys, not your crypto’ if you don’t have control over your crypto private keys – and you know what that means: funds un-SAFU.
As has been witnessed over the past few years, crypto hacks mean self-custody is undoubtedly the way to go. It gets even better for a hodler if it’s a secure offline or cold storage wallet option. Cases such as the bankruptcy filings for crypto lenders Celsius, Voyager and Hodlnaut have only served to highlight the need for one to own their crypto keys.
Ledger Nano X or Ledger Nano S, two of the best hardware wallets for cryptocurrencies, (KeepKey, Trezor and CoolWallet are other top options) offer military-grade security but are also easy to use.
Availability at Best Buy means that anyone can get a Ledger hardware wallet from the nearest Best Buy store and start benefiting from safe storage of their crypto assets.
Pascal Gauthier, Chairman and CEO of Ledger, commented:
“There has never been a more important time to truly own your digital assets. Too many hacks, too many people losing their money through no fault of their own. With Best Buy we are making it easier than ever for customers in the US to take security into their own hands. In just 1 hour anyone can stop themselves from getting rekt. Remember: not your keys, not your coins.”
Ledger currently offers wallet support for 23 cryptocurrencies and more than 1,500 Ethereum-based tokens. The platform also secures 45% and 40% of the top transactions on NFT marketplace OpenSea and Bored Ape, respectively.